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GroovCastGroovCast 027: Demi

Demi has been lighting up dancefloors worldwide for the better part of the last decade. Whether he's performing at the biggest global festivals, opening up for some of the planet's most influential DJs or headlining marathon sets deep in the caverns of the underground, or globetrotting with fellow rogue sonic warrior Omid 16B under their SOS guise, the desire to create a positively sonic experience has kept his fire burning more than any award, nomination or adulation that has come his way over the years.

His humble beginnings stem back to his days at university, and soon after graduating he was the right person at the right time to take on a summer residency in 2000 at Double Six in Bali, Indonesia - a club that has gained a first-class reputation among premier DJs and travelling punters. Performing regular extended sets here helped him hone in on his skills as he developed a loyal following on the island.

Fast forward to 2002 and on a whim, Demi submitted a mix tape into Mixmag who along with Cream, ran a competition to find a new resident for the superclub. He was shortlisted to compete in the London regional finals. He went on to win this and feature in the finals at the club in Liverpool.

He is the man behind the infamous Deeper Substance & Substantially Deeper parties (2001-2004) that exposed his savvy work as a promoter; bringing talent from across the globe to some of London's intimate underground venues. The renowned Rhythm Factory venue was the location for the final show in 2004 and saw Demi and his team feature Groove Armada with a surprise cameo appearance by Gramma'Funk (lead vocals on some for their biggest worldwide hits to date. The epic finale in 2004, was a fitting way to conclude this early chapter in the young man's career.

Full of life and soul and in the eternal search of music heard & unheard of, this contagiously exuberant character continues to make an extraordinary impression on dancefloors the world over. His diversity and improvised style of DJ'ing in his performance is both consistent and memorable, always striving to create the whole picture whether over a 2 or 8 hour set and dictates his sets with the ease of someone who was born to perform. His much publicized and spell-binding performances with Danny Tenaglia in NYC, Miami and London, along with certain key gigs touring with Pete Tong and performing with Laurent Garnier at Pacha, Ibiza, coupled with his beloved Deeper Substance residencies he held in London and in Toronto at Boa, earnt Demi international recognition with two separate nominations for `Best Newcomer` and `Breakthrough DJ` at the Pacha DJ Awards and UK House Music Awards...[continue reading]
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Articles Interview: Claude VonStroke

Growing up, what kinds of music did you listen to?
Mostly hip-hop but I also played the cello and piano so I have a lot of classical influences in my head.

When you were a kid, what did you want to be when you grew up?
It’s funny because even when I was very young I thought the greatest accomplishment would be to have a record for sale at the store with all the other records. I also wanted to be a movie director. I tried that as well but I just ended up being much better at music in the long run.

What was your very first clubbing experience like?
I don’t remember but i’m sure it was some dingy loft or warehouse in Detroit with my friend Anthony Garth and I was quite old already, like mid 20’s. I didn’t club when I was a teenager. I was into other things.

Your fans are eagerly anticipating your new Fabric album! Besides this, are there any other new projects you have been working on?
Yes, I have an artist album coming in October which also means singles are coming out starting right now.

What's the best toy you have in your studio right now?
My computer is always the best but I do have this analog delay pedal that is really crazy sounding. I like that thing quite a bit....[continue reading]

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